The above image is (an admittedly crude) juxtaposition (made by me) of what is otherwise an amazing question: What is the percentage of new logos containing leaves since the 1950s? More formidable is the fact that there can now be an answer to conundrums like these. James I. Bowie, PhD has just establishedEmblemetric, which will report “on trends in logo design, using quantitative analysis of data from the United States Patent and Trademark Office.” Some findings will be posted online, like what is the most used color in logos not just through time but by industry? Or insanely useless trivia bits like California being home to the most logos (14.4%) in a whole dissection of logos by geography. Apart from what is sure to be an addictive blog, Emblemetric offers custom research services so that you can demonstrate to your client in the insurance industry why choosing blue just makes it one more of 39% of the other logos out there.
Disclaimer: James has written for Brand New in the past, contributes to Quipsologies, and is otherwise a good acquaintance of UC.
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